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Research papers

Buyer-seller relationship

The communication is questioning the role of the New Information and Communication Tools in the development of inter-organizational buyer-seller cooperative relationships. Based on an integration of information systems and marketing theories, this...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Author: Nathalie Guibert
November 1, 1996
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Citation

Guibert, N. (1996a, November 01). Buyer-seller relationship . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/buyer-seller-relationship-